It is first time in Cersaie history since Viglacera was the first Vietnamese enterprise to have a booth at the world’s largest exhibition to introduce the latest products to customers. Viglacera continued to affirm its leading position in the building materials industry in Vietnam. 

Viglacera’s booth at Cersaie Exhibition, Italia with the theme color is white to carry the idea that Viglacera is always innovative, pioneering, promising to change the future.

The Cersaie Exhibition was officially opened on 26/9/2022 in Bologna, Italia.

Viglacera’s booth had a scale of 100m2, located at Hall 36 (segment for ceramic tiles, near to Italian companies, far from the Indian and Chinese company’s exhibition). The booth displayed a variety of outstanding Viglacera-branded ceramic tiles, attracting the attention and visitation of a large number of customers, businessmen and experts from all segments in the construction industry from all over the world.

Viglacera offered customers different tile surface options, including slip resistance, for all kinds: glossy enamel, normal dim and lappato. New tile-body technology helps Viglacera to provide consistent technical tile-body to increase the durability of tiles and colored tile-body, white tile-body and create high-class aesthetic effects.

With advancements in technology and years of development, Viglacera is the first manufacturer in Vietnam, offering a wide range of thickness tile options: Thin (6mm), normal (9mm) and thick (20mm) and many sizes were for different usages. All of them showed sophistication and elegance in design, meeting international quality standards with sustainable production technology.

Cersaie Exhibition 2022 attracted a number of companies registered to exhibit up to 626 companies. Besides, Cercaie also gained the highest number of visitors in the history with 62.943 visitors from more than 134 countries and territories. Through years of successful organization, Cersaie and Tecnargilla have become the largest and most important international exhibition for technological and technical innovation in the building materials industry. They increasingly asserted their position as an ideal destination for investors, manufacturers, consultant experts, architects, designers in the segment of construction, business and manufacturing ceramics segment and relevant industries.

On the second day at the exhibition, Viglacera’s booth welcomed distributors and agents from Vietnam to visit to “keep their eye on” the first-time presence of a Vietnamese brand at the world’s largest exhibition. The distributors agreed that Viglacera products not only met the tastes of Vietnamese consumers but also met the global strict standards of quality, design and variety.

Agents swelled with pride because Vietnam had a world-class brand which could confidently introduce its products to customers and experts to the global market.

Careful preparation, sensitivity, new opportunities and appropriate export strategy have helped Viglacera to be stable in both domestic and foreign markets. In addition to exploiting main markets such as Australia, Taiwan, Korea, India, etc. in recent years, Viglacera has actively developed new potential markets such as the UK, the US and some new countries in Europe and America.

Sincerely invite Viglacera partners to visit booth at:

Hall 36, Booth C28-D27

Bologna Fiera, Piazza della Costituzione 6, Bologna, Italia

Date: 26-30/9/2022

The 39th Cersaie Exhibition was the most important international event of the year and known as the largest exhibition in Europe and the world for ceramic tiles and bathroom equipment, held annually in the center Expo Bologna, Italia. The exhibition was expected to take place from September 26, 2022 to September 30, 2022 at Bologna International Exhibition Center, Italia with a total area of ​​150,000 m2.

Reference: Viglacera was the first Vietnamese enterprise to have a booth at Cersaie Exhibition, Italia