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GELEX and Viglacera are listed in the TOP 100 Most Valuable Brands in Vietnam
On August 15 in Hanoi, Brand Finance – The world leader in brand valuation officially announced the TOP 100 most valuable brands in Vietnam 2023
According to the announced ranking, GELEX’s Brand Value reached 96 million USD, the Brand Rating Index was rated BBB, the Brand Strength Index was scored 47 points by Brand Finance and GELEX ranked 50/100 Most Valuable Brands in Vietnam 2023.
In addition, the TOP 100 Most Valuable Brands in Vietnam 2023 also had the presence of Viglacera – a member of GELEX Group, with a valuation of 64 million USD and ranked 63/100 Most Valuable Brands in Vietnam 2023.
According to Brand Finance, the TOP 100 Most Valuable Brands in Vietnam 2023 is evaluated and ranked based on the actual business situation of enterprises with the main pillars including: brand strength index, brand impact in the field, business results and forecast of future growth.
Beside the brand value valuation, Brand Finance also determines the relative strength of brands by a balanced scorecard including metrics that measure marketing investment, shareholder equity and business performance, ISO 20671 compliant.
Currently, GELEX is operated under the holdings structure, owning prestigious and long-standing brands such as Viglacera, CADIVI, THIBIDI, HEM, EMIC, CFT, MEE, Song Da Clean Water…, pursuing the goal of sustainable and effective development.
And Viglacera is known as the leading manufacturer of construction materials and real estate in Vietnam.
Being on the list of Brand Finance’s TOP 100 Most Valuable Brands in Vietnam is a measure which affirming the internal strength and position of GELEX and Viglacera in the business community in Vietnam.
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