With a brand value of USD 148 million, GELEX is in the Top 10 companies with the highest brand value growth rate in Vietnam, alongside names such as: VinFast, Vinschool, Wake up 247, Chinsu, FPT …

Evaluating the GELEX brand, Mr. Alex Haigh, Managing Director of Brand Finance Asia Pacific region shared: “In the Top 10 Brands with breakthrough growth this year, I am really impressed with the figures of GELEX Group. With a growth rate of 55%, GELEX’s brand value increased thanks to the outstanding growth in revenue. This also serves as a foundation to strengthen the brand’s position in the electrical equipment sector, making GELEX the 47th brand in the top 100 most valuable companies in Vietnam”.

According to information from Brand Finance, this year, GELEX’s brand strength index (BSI) is 54.6, equivalent to level A, a significant improvement compared to 47.1 points, ranked BBB in the 2023 Ranking. The Brand Strength Index (BSI) is an objective measure that assesses a brand’s performance based on a variety of factors, such as brand awareness, brand loyalty, and market share.

Another brand in GELEX’s ecosystem is Viglacera Corporation – JSC, which Brand Finance values at USD 79 million, ranked 58/100 most valuable brands in Vietnam, an increase of 5 positions compared to 2023. The BSI Brand Strength Index continued to rise, reaching 75.97 points, equivalent to AA+.

The above results were assessed by Brand Finance based on the opinions of more than 100.000 individuals worldwide about the brands of businesses, including more than 25.000 individuals in the Asia Pacific region. The value of a brand is determined based on analytical information about the brand perception and the company’s short-term financial information as well as long-term growth potential. Brand Finance’s brand valuation methodology follows ISO, IVSC and IASB standards, which are widely accepted by global regulators.

This is the second consecutive year that GELEX and its member unit Viglacera are in the Top 100 most valuable brands in Vietnam.

GELEX was established in 1990, currently operating under the holdings model, investing mainly in two core sectors: Electrical Equipment Manufacturing and Infrastructure. The company maintains its growth rate thanks to an effective investment strategy, with flexible solutions in the context of the general market. Recently, GELEX has focused on human resource development, risk management and promoting social responsibility.

Source: CafeF